Mr. White’s -Taste this-

The current campaign of Miller brewing advertising the taste of their light beer is beginning to make me angry. The claim that Miller Lite “has more taste” makes me wonder if the company is really so stupid. Claiming that something has more taste seems to leave out any qualitative judgment on said taste. My two month old tuna salad sitting in the back of my fridge has more taste than the tuna sitting at my local deli, but what does that mean? It means that just because something has more taste (a quantitative judgment) does not mean that the thing has a better taste (a qualitative judgment). I am sure that the more discerning viewers pick this up but that doesn’t mean that the ad company should think that such things are acceptable. The fact that the campaign has been running for some time now is a sign that such a grievous error has not hurt the marketability of such a slogan as, “my product has more taste than yours”. And the fact that it has not hurt the marketability leads one to believe that Americans either enjoy the nasty taste of Miller Lite, or they have not made the discovery that the slogan is meaningless. Or maybe it comes down to the good old fashioned American slogan, “More is better”, no matter the quality.